Marketing Databases

ABI/Inform Complete

Includes thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data, with international coverage that gives researchers a complete picture of companies and business trends around the world.

Offers a good starting point for research on nearly any topic, covering most areas of academic study and containing full text for 5,500 periodicals, including 4,600 peer-reviewed publications. In addition to the full text, this database offers indexing and abstracts for more than 9,500 journals.

Advertising Red Books

Extensive directory information about advertising agencies and the companies that advertise with them, including budgets, brands, and personnel information.

Business Source Premier

Business research database, providing full text for 8,800 periodicals, including 1,100 peer-reviewed publications, plus company profiles. Subjects covered include marketing, management, MIS, POM, accounting, finance and economics.

Cabell's Directories of Publishing Opportunities

Journal information for business (accounting, marketing, economics & finance, management),education, psychology, nursing, health administration, computer science & business information systems.

Dissertation Abstracts (Now Proquest Dissertations and Theses)

This is the world's most comprehensive collection of dissertations and theses from around the world, spanning from 1743 to the present day and offering full text for graduate works added since 1997, along with selected full text for works written prior to 1997. It contains a significant amount of new international dissertations and theses both in citations and in full text.

All EBSCOhost databases, cross-searchable, providing coverage for journal articles and other information in academic disciplines. Databases included are described on the database selection page. Many include links to full text of the articles indexed.

Hoover's Pro Access for Academic Libraries

Proprietary business information for 30 million corporations, through the Internet, data feeds, wireless devices, and co-branding agreements with other online services. At this time, access via a mobile device will not work.

Hospitality & Tourism Complete

Scholarly research and industry news relating to all areas of hospitality and tourism. This collection contains more than 828,000 records, with coverage dating as far back as 1965. There is full text for more than 480 publications, including periodicals, company & country reports, and books.

IBISWorld

Industry market research reports, economic, and demographic data to support business research; reports include statistics, industry structure, product & customer segmentation, performance analysis, major players, market share, and 5-year forecast analysis for 680+ industries.

Incites Journal Citation Reports (formerly Journal Citation Reports)

Journal impact factors and citation data for scholarly and technical journals. Citation and article counts are important indicators of how frequently current researchers are using individual journals. By tabulating and aggregating citation and article counts, JCR offers a unique perspective for journal evaluation and comparison.

Journal Citation Reports (now Incites Journal Citation Reports)

Journal impact factors and citation data for 7,500 scholarly and technical journals. Citation and article counts are important indicators of how frequently current researchers are using individual journals. By tabulating and aggregating citation and article counts, JCR offers a unique perspective for journal evaluation and comparison.

Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis™ including U.S. Supreme Court decisions dating back to 1790 — with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

Mergent Intellect

Companies (private and public), industries, and key business ratios.

Mintel Oxygen

Consumer market research reports that focus on consumer attitudes, trend information, and market data in 14 consumer categories (Food, Drink, Foodservice, Beauty & Personal Care, Health & Wellbeing, Household, Lifestyles, Leisure & Entertainment, Multicultural, Retailing & Apparel, Finance, Technology, Transportation, and Travel).

Nexis Uni (formerly Lexis Nexis Academic)

Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis™ including U.S. Supreme Court decisions dating back to 1790 — with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

OECD iLibrary Statistics

Statistics from the online library of the Organisation for Economic Cooperation and Development, including key tables, searchable data sets, and fact books.

PrivCo

PrivCo specializes in business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed, and international unlisted companies. Includes profiles for over 850,000 firms, 20,000 investors and 100,000 private market deals, with more information and analysis added daily. Recommended for company, investor, M&A, venture capital funding, and private equity research.

ProQuest Dissertations and Theses Global

This is the world's most comprehensive collection of dissertations and theses from around the world, spanning from 1743 to the present day and offering full text for graduate works added since 1997, along with selected full text for works written prior to 1997. It contains a significant amount of new international dissertations and theses both in citations and in full text.

Reference USA

Find detailed information on 14 million US businesses, 100 million households, and nearly 1 million physicians and dentists. Searchable by name, line of business, geographic location, sales, and other parameters.

Richard K. Miller & Associates Market Research Handbooks

Annual handbooks summarizing latest consumer market research for leisure, sports, restaurant,travel, healthcare, and entertainment.

Sage Research Methods

A research methods tool created to help researchers, faculty and students with their research projects, linking over 100,000 pages of SAGE's book, journal and reference content with advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

Scopus

Scopus is the world's largest abstract and citation database of peer-reviewed literature, including scientific journals, books and conference proceedings, covering research topics across all scientific and technical disciplines, ranging from medicine and social sciences to arts and humanities.

Simmons Insights (5 users)

Simmons provides data of U.S. adult consumers on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The database can be accessed by 5 simultaneous users. Users will need to enter their first name, last name, university email, and role on the new platform.

Social Explorer

Features demographic research mapping tools that allow for demographic data analysis. The main goal is to visually display the demographic change that has occurred in the U.S. since 1790 through present down to the zip code or a city block level.

Sports Business Research Network

Focuses on the sporting goods and sports marketing industry. It's mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry, including sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. SBRnet is designed to capitalize on the capacity of Internet and its related technology to dramatically enhance the value of information by providing a variety of information sources in one place.

SRDS Media Solutions

Media rates and information, including detailed consumer and demographic information, ad rates, and contact information.

Statista

A statistics portal that integrates data on over 60,000 topics from over 18,000 sources onto a single professional platform - categorized into 21 market sectors, providing direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets

Women's Wear Daily Archive

A comprehensive archive of Women's Wear Daily, from the first issue in 1910 to material from within the last twelve months, reproduced in high-resolution images. Every page, article, advertisement and cover has been included, with searchable text and indexing. The Women's Wear Daily Archive preserves one of the fashion industry's most influential reads. Key moments in the history of the industry, as well as major designers, brands, retailers and advertisers are all covered in this publication of record.