Advertising Databases
ABI/Inform Complete
Includes thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data, with international coverage that gives researchers a complete picture of companies and business trends around the world.
Academic Search Complete
Offers a good starting point for research on nearly any topic, covering most areas of academic study and containing full text for 5,500 periodicals, including 4,600 peer-reviewed publications. In addition to the full text, this database offers indexing and abstracts for more than 9,500 journals.
Advertising Red Books (now Winmo)
Extensive directory information about advertising agencies and the companies that advertise with them, including budgets, brands, and personnel information.
Business Source Complete
Business research database, providing full text for 8,800 periodicals, including 1,100 peer-reviewed publications, plus company profiles. Subjects covered include marketing, management, MIS, POM, accounting, finance and economics.
CIOS (Communication Institute for Online Scholarship)
Research databases from CIOS support research and education in communications-related disciplines (human communication studies, speech communication, rhetoric, journalism, mass communication, etc.)
ComAbstracts
A comprehensive database of article and book abstracts from the scholarly literature of the communication field.
ComAnalytics
A system for the comparative assessment of article publication productivity for individual scholars and for academic departments.
ComUpdate
Quickly and efficiently scan and review new communication studies research articles in your area of interest.
ComVista
An interactive directory of scholars and degree programs in communication and the best guide to leading graduate programs.
EbscoHost
All EBSCOhost databases, cross-searchable, providing coverage for journal articles and other information in academic disciplines. Databases included are described on the database selection page. Many include links to full text of the articles indexed.
Hospitality & Tourism Complete (Discontinued)
The Libraries subscription ended on July 1, 2023. For assistance in identifying an alternative resource(s), please email researchservices@mail.wvu.edu.
IBISWorld
Industry market research reports, economic, and demographic data to support business research; reports include statistics, industry structure, product & customer segmentation, performance analysis, major players, market share, and 5-year forecast analysis for 680+ industries.
Incites Journal Citation Reports (formerly Journal Citation Reports)
Journal impact factors and citation data for scholarly and technical journals. Citation and article counts are important indicators of how frequently current researchers are using individual journals. By tabulating and aggregating citation and article counts, JCR offers a unique perspective for journal evaluation and comparison. Users must create an account in order to export data.
Lexis Nexis Academic (now Nexis Uni)
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis™ including U.S. Supreme Court decisions dating back to 1790 — with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
Media Intelligence Center
From the Alliance for Audited Media, media analysis and data including audited circulation reports and publisher statements from newspapers, magazines and journals.
Mintel Oxygen
Consumer market research reports that focus on consumer attitudes, trend information, and market data in 14 consumer categories (Food, Drink, Foodservice, Beauty & Personal Care, Health & Wellbeing, Household, Lifestyles, Leisure & Entertainment, Multicultural, Retailing & Apparel, Finance, Technology, Transportation, and Travel).
Nexis Uni (formerly Lexis Nexis Academic)
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis™ including U.S. Supreme Court decisions dating back to 1790 — with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
ProQuest Dissertations and Theses Global
This is the world's most comprehensive collection of dissertations and theses from around the world, spanning from 1743 to the present day and offering full text for graduate works added since 1997, along with selected full text for works written prior to 1997. It contains a significant amount of new international dissertations and theses both in citations and in full text.
Reference USA
The Libraries' subscription to this resource will end on 12/31/2023. For assistance in identifying an alternative resource(s), please email researchservices@mail.wvu.edu.
Find detailed information on 14 million US businesses, 100 million households, and nearly 1 million physicians and dentists. Searchable by name, line of business, geographic location, sales, and other parameters.
Richard K. Miller & Associates Market Research Handbooks
Annual handbooks summarizing latest consumer market research for leisure, sports, restaurant,travel, healthcare, and entertainment.
Social Explorer
Features demographic research mapping tools that allow for demographic data analysis. The main goal is to visually display the demographic change that has occurred in the U.S. since 1790 through present down to the zip code or a city block level.
Sports Business Research Network
Focuses on the sporting goods and sports marketing industry. It's mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry, including sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. SBRnet is designed to capitalize on the capacity of Internet and its related technology to dramatically enhance the value of information by providing a variety of information sources in one place.
Statista
A statistics portal that integrates data on over 60,000 topics from over 18,000 sources onto a single professional platform - categorized into 21 market sectors, providing direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets
Winmo (formerly Advertising Red Books)
Winmo (formerly Advertising Red Books) is an advertising database that provides comprehensive and up-to-date information on companies, their ad spending and the agencies that represent them. Use the database to search by company or product, identify agency clients and more.